e.l.f. US: Cosmetics and Skin R2024.9.1

Welcome to the beauty-verse! The new e.l.f. Cosmetics beauty app provides an enhanced shopping experience for all your eye, lip, and face needs. We are excited to introduce a space where you can shop, share, and explore your favorite e.l.f. products while discovering new makeup and skincare essentials. With features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories, we have improved accessibility, ease of use, and seamless integration to elevate your makeup bag:

• FIND YOUR PERFECT CONCEALER AND FOUNDATION SHADES: Use our innovative Shadefinder tool to virtually try on your favorite makeup products and ensure you always get the right shade.
• E.L.F. SHOPPABLE STORIES: Engage with our e.l.f. stories and connect with the best makeup products on the market. Discover new Holy Grails to upgrade your makeup collection.
• EXPRESS YOUR E.L.F.: Explore and indulge in your favorite clean beauty products with our addictive "Swipe to Like" feature.
• KNOW YOUR OPTIONS: Our barcode scanner feature empowers you to make informed choices about your beauty purchases. Stay connected with e.l.f. while shopping in-store, try on shades, access tutorials, and explore product ingredients.
• BE EXTRA WITHOUT PAYING EXTRA: Enjoy instant access to e.l.f.'s weekly ads, gifts with purchase, and special offers on clean makeup and skincare.
• JOIN OUR E.L.F. BEAUTY SQUAD REWARDS PROGRAM: Take advantage of our loyalty program that rewards you for your e.l.f. purchases. Earn points that can be redeemed for discounts on future purchases. We now offer more rewards and surprises for every e.l.f. fan than ever before:
• • Earn rewards wherever you shop for e.l.f.
  • Exchange e.l.f. beauty rewards for gift cards from your favorite stores and restaurants, such as Chipotle, Target, Ulta, Amazon, and Walmart.
  • Receive a free gift on your birthday.
  • Get early access to sales and new arrivals.
  • Enjoy complimentary full-size products.
  • Access exclusive offers as an e.l.f. Icon Member.
• ALWAYS STAY IN THE KNOW: Opt-in for push and in-app notifications to be the first to know about e.l.f.'s exclusive offers, new arrivals, and upcoming sales.
• IT'S ALWAYS WORTH THE WAIT: Review your order history and track your delivery. Use the store locator to find the nearest store offering e.l.f.'s clean makeup and skincare products.
• SPILL THE BEAUTY: Share your favorite e.l.f. makeup and skincare products and looks on your preferred social networks.

We can't wait for you to join our beauty community, where you can truly embody your best self as an e.l.f. Meet you there!